Is your target audience active in blogging?

I’m willing to bet the answer is yes. Or if not yet, very soon.

I’m continuing to follow the State of the Blogoshpere 2008 by Technorati, and found a few more interesting facts.

Over 51% of all respondents to their survey admitted they have more than one blog. Once you start, its easy to become a huge fan of the results! I fall into this category. I blogged for a number of months through my personal, free blog on Blogger. Once I began seeing results, I quickly moved it to my own blogging account, and opened up several niched blogs. (And I guarantee you I’m not finished starting niched blogs.)

I also found some interesting facts on women bloggers.

technorati state of the blogosphere

Female bloggers really take the time to learn how to maximize their profitability when it comes to blogging. They may be slower at creating a blog, and blog on more personal issues, but they know how to use it to its maximum potential once they start.

  • Female bloggers are twice as likely to sell through an ad network as men.
  • They are more likely than male bloggers to participate in a blogroll
  • They are more likely than male bloggers to produce content for other blogs.
  • 36% have converted business leads from their blogs – vs 27% of men.

If women are this sophisticated in using a blog, imagine how well they utilize blogs to learn more about products and services, and how willing they are to do business with companies that have blog presences.

So if you are selling to women, are you blogging? This trend will only continue, so get blogging today.

Comments

4 Responses to “Who Is Active In Blogging?”

  1. Robert Kaizou on September 28th, 2008 7:13 pm

    Hi sir/madam,
    I’m Robert Kaizou,of Charlotte NC.
    I’ll really want to know,how can i use blogging or article marketing to grow my
    small business?

  2. admin on September 30th, 2008 7:39 pm

    Both are an incredible way of building up your business in the online world. It all starts with building up your content. Write clear, informative articles. Than use them to attract clients either through article marketing, or by placing them on your blog and using it to generate traffic. The key is content – you have to produce it; either yourself or someone on your staff, or you can use someone life myself that provides copywriting/ghost blogging services. http://howtoblogaboutyourbusiness.com/ghost-blog-writing/

    In either case, you can’t just place your content online and expect it to work for you. Just like you can’t produce a brochure and leave it on your desk, you have to use your content to generate traffic. You have to market your blog, and get it out to the people that are going to find it and take action on it. http://howtoblogaboutyourbusiness.com/how-to-market-your-blog/

  3. 10 Reasons To Blog About Your Photography Business : Photography Business, Wedding Photography, Portrait Photography Virutual Photography Studio, Guide To Resources, Products and Information on October 1st, 2008 7:47 pm

    [...] the attention search for similar characteristics. And if you’re trying to reach out to a more affluent client, blogging is a definite [...]

  4. Nate on August 31st, 2009 3:27 am

    I thought I wasnt going to like this blog but more I read the more I liked it.

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