Weddings and Blogging – What Can You Say?

I was chatting with a wedding photographer over the weekend about blogs and blogging. He liked the idea of a blog – but he only photographs 30 weddings a year. What can he blog about the other 300+ days of the year?

Too many business owners think purely from what they sell, and try and use that as the main focus of their blog. Instead, think of it from an industry perspective, and focus on capturing an audience within your niche.

So yes, a wedding photographer could have 30 dynamic posts that showcase the wedding they just worked, and include a variety of their "greatest images". They could have these posts up and online within hours after the event.

Now lets look at some of the other 300 posts.

How about engagement images? A great post could be talking about the power of an engagement photograph, and showcasing a few of them in a post.

Will you be running a booth at a local bridal fair? Why not teach brides how to use bridal fairs? Give them the details of the event, where you will be located, and what they should ask other photographers they meet.

What about wedding tips? Come up with some fun stories and advice you’ve accumulated over the years simply by being at so many events.

Are you showcased in a trade journal? Write about it and link over to the association’s website. PR is a wonderful thing, especially if its a recognizable source.

Resources are always welcome. In the wedding industry, a bride only plans once (usually ). It doesn’t always have to be about your business – offer tips for complementary businesses, and give online resources. Your prospects will love it – and remember you.