Nov
13
Wasting your time with microblogging?
Filed Under Social Sites
For the last couple of years, microblogging has developed as an option for small business marketers. By f
ar the largest in use is Twitter. But other sites have popped up into the horizon as well. Other sites include Plurk, Pownce and Jaiku.
So what if you start using one site – let’s say Twitter – and another soon joins in and becomes even m ore popular? Have you wasted your time?
Ultimately no. Think of it as knowledge. Even as different sites come and go, you’ve gained a variety of things.
- knowledge on how to use a particular type of social site
- connections that help build your business
- friends that you can migrate from one site to another with
Building up profiles and information on different sites also gives you the opportunity to reach out to a variety of different people in a manner that appeals most to them.
A person that uses Facebook regularly may have no desire to follow you on Twitter.
A person that follows you on Twitter may never use Plurk.
And if one of the sites shuts down, they may never join up with one of your other social profiles.
Your goal with marketing is to speak to your prospects in a manner they desire to hear your message in. The same applies to social media. You hold many different profiles for the ability to reach out to many different types of clients. Your goal is to go to them, not have them come to you.
Agree? I’d love to hear your comments.
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