questionWhen you’re out networking, what questions do people ask you about your company or your industry?

When you’re meeting with a prospect, what questions do they have before they become clients?

When you’re working with your clients, what questions do they ask you as you go through the process of the sale?

These are perfect blog posts.

The purpose of a blog post is to educate your potential customers, and provide them with quality information that proves your expertise. People are more likely to do business with people that provide quality information – people they look to as a resource, and can rely on for help throughout their learning process.

They will also make your job easier.

If a prospect emails you a question, you can direct them to the blog post that provides more information.

If you’re working with a client for an extended period of time, you can email them occasional posts to help explain things in more detail.

And of course every post you write will ultimately be helping you attract even more clients. As long as they remain on your blog.

Comments

One Response to “Turn Your Questions Into Blog Posts”

  1. Nicole Bandes on December 1st, 2008 5:51 pm

    Great idea. Thanks for posting.

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