The Key To Being Better At Direct Marketing

I’ve been reading a ton about the status of direct marketing in the news lately. lets do business With thousands losing their jobs, or worried enough to find another stream of income, direct marketing is one of the fastest growing industries around.

I’ve been in direct marketing in the past. I use several products/services that are sold through direct marketing. Yes its possible to make money in these companies. But if you want to compete and grow using today’s technology, you definitely need more than the simple web extension they provide.

If you’ve ever been involved in direct marketing, or purchased products from a friend with a direct marketing company, you’ll recognize the URLs:

ABCompany.com/ats108573

When they give you your own personal website, or as I call it a web extension, you use the company’s domain name followed by a series of letters and/or numbers. Sometimes you can list out your name:

ABCompany.com/JaneDoe

But in either case, if you promote your website to an acquaintance and they don’t remember your extension, name, or number extension, they head right to the main website, bypassing you for the commission.

Many of the companies do have policies on how you can promote the business online. But most will allow you to freely communicate with clients, potential clients, and potential business opportunity seekers in any way you choose.

And increasingly, that’s through a blog.

If you are in network marketing, or about to sign up with a company, start the process out right by considering these 5 tips.

1. Always choose your own domain name. It’s much more effective saying

My website is at [unique domain name .com] rather than ABCompany.com/ats108573

2. Build up your own blog. By setting up your own blog, you can talk to both your customers and your downline about a variety of things.

3. Begin getting search engine placement in your niche. If you can have people from all over the world in your downline, why aren’t you reaching out to people around the world? Getting into the search engines is your first goal, and its much easier with your own blog.

4. Communicate. The thing I love about blogs is you write once, available forever. Even if I wrote a post two years ago, as long as it still has relevance, I can still share the information with others.

5. Build up your own expertise. Have you ever noticed the leaders in direct marketing are the most vocal? They learned early how to play the game. A blog helps you build your voice, and allows you to continue to grow it forever.

Comments

2 Responses to “The Key To Being Better At Direct Marketing”

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