The Importance Of Linking To Other Blog Posts

Every post you write does not have to be completely original content, and bring up new subject matter. Occasionally its good to use past blog posts, and bring them together to make a new post, and give people another way to think about things.

For most websites, the search engines love the home page because everything is linked to it. The internal pages of the site link back to the home page. And in many cases, external links on other sites also link only to the home page.

But on your blog, it’s easy to connect multiple blog posts together.

For instance, if I’m writing a new post on creating titles for your blog posts, I may write some new material, but I’m also going to link you back to one of my popular entries – Blogging For Business Tip #8 – which is all about creating titles.

If 25 people read my newest post, and click over to also read my previous post, the search engines will pick up that my previous post must be pretty good, because traffic is suddenly heading over to that specific page.

By categorizing your blog posts in a logical way, its easy for you to go back, choose one or several related blog posts, come up with a new twist, and have a whole new way of writing a new post. And connecting up to posts and bringing new life to them.