Blogging For Google Rankings

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If you know anything about SEO, you’ve probably wondered, “How can I rank number one on the search engines?”

Blogs are wonderful at receiving ranking because they are search engine friendly, and allow you to connect directly with users for what they are searching for. But in order to start attracting attention from your prospects and customers, you have to keep in mind two things:

First, you need to focus on what searches you actually come up under.

A photographer shouldn’t concentrate on getting top ranking for photography. Instead she should concentrate on getting high rankings for searches of benefit to her, such as “wedding photography aspen Colorado” or “baby portraits Vancouver”.

A mortgage broker shouldn’t concentrate on getting top ranking for mortgages. Instead he should concentrate on getting high rankings for searches of benefit to him, such as “California home loan” or “Florida mortgage lender”.

Find your long tail keywords, and concentrate on getting ranked for them.

Second, concentrate on the position you rank within the top 10 results on that particular list. Yes, you have to be on the first page of the results in order to get any traction at all. But it also matters where you are placed on that first page.

To show you how different the results are, and why it matters where you are placed, take a look at a heat map from Cornell University, showing where people make the most eye contact when viewing search results. [source: Online Marketing Research ]

Getting placed as the first result is obviously better than ranking lower. But what if you have two positions? Three? All ten?

The more niched down you go with your keywords, the better chance you’ll have at monopolizing more than one position under search results.

And a blog gives you the power to do this effectively.

Are you blogging today?

May

13

Get Your Blog Listed In Technorati

Filed Under How To Blog | Leave a Comment

When you created your website, chances are you asked your designer how you could make it into Google, Yahoo and other search engines. Getting into the search engines is the first step to marketing your business in the online world.

As you are creating your blog, its time to ask the same question:

How do you make it into the search engines?

In this post I’m going to show you how to get into one of the best blog directories – Technorati.

Technorati is the recognized authority in tracking blog posts, currently tracking over 112.8 million of them. As your blog begins to grow, Technorati is a very important place to be.

Start by signing up for your free account. Then login to the system and start developing your profile.

Describe your company and give your followers a brief description of your business. Add a photo to personalize your profile. Then start claiming your blogs. Claiming them is easy – just click on the “blog” page and put the URL of your blog into the Claim A Blog box. Technorati will walk you through the rest, and your blog will be listed within seconds. [If you decide to create more than one blog, you can claim and manage all of them through this one account.]

You can log in at any time to edit your settings, or to find out your Authority ranking for your blog. As a new blog, you will be ranked low. One month into my newest blog and I’m ranked as an Authority 1, ranking a little over 5 million.

I’ll update this post periodically as my rankings change.

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Like what you see here? Get even more detailed step-by-step guidance with my Blogging For Business Marketing Package. Each month you’ll receive detailed video training guides that will walk you through exactly how to market your blog and start making money online.

Apr

12

Making Money With Your Blog

Filed Under How To Blog | Leave a Comment

If you’ve ever thought about blogging, (and even if this is a new concept to you) there are dozens of ways to get your blog into the mainstream. The first task is to get quality content into your site. The second task is to get your site noticed. Both can seem daunting if you’ve never blogged before.

That’s why we’re happy to announce our newest service – Blog Marketing Training Guide.

Blogs are very personal in nature. They help develop your ideas, your personality, and your character. But that doesn’t mean you can have a step-by-step guide that shows you how to put it all into place. I can attest to the effectiveness of blogging, as this is my fifth blog – and they’ve all brought me in business.

How Can A Blog Make Money?

Blogs can make money in a variety of ways.

First, you can create a blog to complement your products and services. Let’s say you are an accountant. Maybe your blog is filled with tips on managing your finances better, along with small tips for making your relationship with your accountant more efficient. People love your tips, and wind up using your services because they love your honesty and integrity – they resonate with you.

Or let’s say you have a hobby that would love to start a blog on, and make a little extra money on the side. You can find a variety of resources that will allow you to connect with them, and make money from their products and services. You simply blog about what you love about your hobby.

I have dozens of ideas for you – that’s what I cover in my own HowToBlogAboutYourBusiness blog. Make sure you sign up for my free RSS feed to stay on top of all my posts. And then consider signing up for my Blog Marketing Training Guide. I’ll share with you the exact methods me and dozens of other successful bloggers are using right now.

Whether you are looking to sell your own products and services, or want to add some new twists to your existing ideas, I’ll share ideas that will supercharge your business – and help you make money online.

Get started today.