Start With An Idea - Gain Massive Exposure

I went to the bookstore with my daughter over the weekend, and sitting in the new release section was a book titled, Stuff White People Like. So of course I had to pick it up, as I’d written about their blog earlier in the year.

What is the true power of a blog?

In the case of Stuff White People Like, they went from concept, to millions of hits, to book release in just a matter of a few months.

Yet many business owners look at examples like this one, and don’t connect how it can impact their businesses in much the same way.

Twenty years ago it was who you knew that mattered most. In order to get your product onto the shelves, you had to know the right people.

Now you just have to know how to get yourself online (hint: a blog is a great place to start), and start connecting.

1. Set up your strategy. What do you want?

2. Establish your strategy. Now that you know what you want, what can you share with others?

3. Keep it up. Have you ever heard the phrase, "90 percent of success is just showing up?" Just keep writing and networking, keeping your strategy in mind.

4. Show up where the leaders are. It’s all about marketing. Adding the content is great - but you also have to show it to those that can connect you.

5. Do it all over again. When you achieve success, do it again.