Nov
4
I’ve given several presentations over the past month, all on social networking. The main goal of each session has been to introduce entrepreneurs to social networking, and teach how you can boost your business using online social media.
At the end of each presentation, I have had one predominate question arise:
How much time do I spend every day working social networking sites?
As I walk through some of the different sites and techniques, its quick to see overwhelm develop on peoples faces. They simply can’t see how they are going to fit anymore into their busy days. Especially things they don’t fully understand.
So how can you fit it all in?
1. Start slow. One of the best things about working and marketing online is its cumulative. What you do today will impact your business in the future. It’s not like a brochure that once someone throws it away will never help you again. If you build a profile today, it will exist tomorrow. And the next day. And so on.
2. Make a time commitment. Six months from now, how would your company benefit if you spent just 15 minutes per week working on your social presence? What if it could bring you in one $500 client? How about one $5,000 client? It’s all possible – it just depends on how well you can connect into the future.
3. Ask for help. There really is no way for one person to know everything. Whatever industry you’re in, and niche you’ve decided to build a business in, is where your expertise lies. If you’re already working 5 ten-hour days, do you really want to add more time to your workload? How much is your time worth? Instead of doing everything yourself, maybe its time to hire someone who understands the industry, and can do it in a fraction of the time.
4. Plan for the future. Where will your business be in five years? Once you understand your goals and your direction, it gives you a clearer picture of how to set up your systems for your business. Buy more domain names. Create sites that are specific. It all will improve the way you market your business – and the way your business profits.
5. Set up a schedule. The easiest way to get things done is to set up a system. I get up, check and answer email, then spend time visiting my social sites. If I’m in the office in the morning, that’s my routine. I may check my social sites later in the day if time permits. But having a routine allows me to get things done in a timely manner. And helps my “friends” begin to trust me as well.
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And remember not to let it take up all your time. Set a timer and stick to it. Social sites can be addicting if you don’t watch out.
Also, use social sites as a way to keep in touch with potential clients and customers all at once. It can save you time not having to make repeated follow up calls just to see how someone is doing. A less frequent call to see if they are ready to move forward is all that may be needed.
helpful info.