Nov

10

Should you use SEO in your blog posts?

Filed Under Blogging For Business 

The next time you create a blog post, should you worry about all of the optimization techniques you’ve learned over the years, or not?iStock_000005061116XSmall

When you create a blog post, its to connect up with your readers, and with potential clients that find the post through a variety of means.

When you blog, you should be blogging on a regular basis, meaning you should have a ton of content over time. If you’re writing one post per week, that’s five per week, 20 per month, 260 per year. That’s a lot of content.

Now imagine if each of them were properly titled according to SEO. Eventually they would all become just a little boring. Putting your key phrase in occasionally is great, but overusing it becomes just a bit mundane.

As more people read you, and as your content is fed more and more through online resources, you’re ultimate goal is to attract readership, not the attention of the search engines. You want people to say: "hmm, I wonder what that means" and click to your post.

It’s about attracting attention. It’s about giving people a desire to want to read your post, and learn more about what you do.

If you’re interesting and if you write with authority, people will search you out to learn more about you. 

1. Write quality content that keeps your readers interest.

2. Post frequently - the more content, the more you have the ability to connect.

3. Use your key words as appropriate.

4. Title your posts for attraction first, optimization second.

5. Repeat.

Your content is going to build your expertise. The rest will come naturally.

Comments

Leave a Reply