Should I Blog If They Aren’t Reading?

I got into an interesting discussion with a friend of mine on the way up to a meeting. He’s having a similar discussion with his clients as I am with mine.

After a few weeks of blogging, our clients call us up with one question:

Nobody is reading my blog so why should I keep writing?

The idea of writing a blog is to share information with prospects and clients. People that find you in some manner, like and appreciate what you do, and choose to follow you.

When you begin, you may be writing for one or two people (usually yourself and your mom).

But after awhile you begin to attract attention. Someone comes in and finds an article of value, and decides to link to you so they can come back and read more from you. They refer you to others, and soon you have a small following.

But if you quit writing after a few weeks because "no one is reading", this can never happen. If that same person makes it in on a post they enjoy, they will soon leave if they find out you haven’t written in months. People like action. They like consistency.

When you build your business, you don’t quit marketing because you haven’t seen results in a week or two. You keep it up knowing it will benefit you in the long run. Same with blogging.

You keep writing knowing it will benefit you in the long run.

So get writing!