Feb
19
What do you know that your prospects and clients don’t?
What do you learn just by being in the business that would be of interest to those that may do business with you down the road? 
I was out networking today and talking with a number of different professionals about blogging. As I chatted and explained blogging to one man, he stopped me after a short time and said, “I just don’t have that much to talk about”. I asked him a few questions.
- Tell me about your business.
- Why is your company different than others?
- Who has been your favorite client?
- What excites you about working in your industry?
And he came alive. I spent over 5 minutes listening to his responses. He was very passionate about what he does, and he obviously new a lot about his industry. He has a ton of experience, and really enjoys being able to help people with his services.
I looked at him and said, “that’s what you blog”.
- Talk about your favorite client.
- Talk about how you saved a client hundreds of dollars a month.
- Talk about the research you do to find the perfect product for each customer.
- Share your expertise.
And he got it.
We’ll be designing his blog over the next week, and he should be up and blogging by the end of February.
Do you get it?
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