Oct
31
When you first discover blogging, you’re excited. You start up a new blog, create your first blog post, and you’re off.
The next few days you’re still excited, so you find something to blog about each day. You’ve collected information over the years so finding a new topic isn’t hard. You write and post, excited about the prospects.
Thesecond week you sit down at your computer, and start putting a few words down. It’s a little more difficult, and you have a pile in your inbox. But you know this will work.
The third week its almost a chore. What do you write about? Maybe you just throw a few links to resources, and call it a day.
The fourth week you write one post. No one’s reading it, why should you write?
And your blog dies.
This is a trap I see all too often. As other more exciting things present themselves, the idea of blogging fades. It’s not getting you anything anyway, right?
Think about it from your readers perspective.
You write 5 posts your first week. The first is "Welcome to my blog". The second is "I’m excited to be blogging". The third is "This is what I’m thinking of blogging about".
In other words, your first five posts don’t have a lot of content - but its a start.
Just when you start getting into some content, you start getting bored. So even if you write one great post and someone reads it and likes it, when they search through your blog, there isn’t a lot of motivation to stay around.
People like content. They like depth. They like the ability to go someplace, learn something, and have a ton of support they can keep reading if they choose to do so.
So don’t pay attention to who’s reading - at first. Spend a few months building up your content. Make it a thorough site with a ton of quality posts. As you build the depth, then start worrying about who’s reading.
If you have what it takes, the readers will find you.
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2 Responses to “No matter how few are reading, keep blogging”
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Great post. Its always hard to keep it up when you just don’t think anyone is reading.
Content is everything and so is persistence. You can’t expect your blog to do much of anything for the 1st couple months. There just isn’t enough stuff on it. I noticed a nice jump in stats about 3-4months in. At that point all those single hits from a search term just started to pile up because of all the content on my blog.
Also forget about the 1st month being hard. You have to last at least a year. Most blogs don’t. It takes time to build roots and links across the web. If you manage to keep an active blog for over a year your in the minority and things will probably start to pick up.