My Business Is Down 75 Percent, Now What?

The changing economy is affecting everyone. And the more I speak with business owners, the more I’m discovering people that have been in business 2 to 7 years are the hardest hit. blogging for business

Why?

They started in a rising economy, and have always had growing sales and a growing client base without a ton of work. The marketing they’ve done in the past has always worked – why change it now?

That’s the exact reason why you should be changing it now. Businesses are changing every day. What worked in the past doesn’t work today. And what worked even just six months ago will no longer give you the desired results you are looking for.

So if you’re relying on a website built in 2005, with a handful of pages, you’re missing one of the easiest and most economical ways of getting results to your business.

And that of course is blogging.

“Blogging is simply for people with a lot to say and a lot of time on their hands. It can never bring in business,” you might be thinking.

And yet blogging can and is bringing in business for a ton of different businesses right now. (I ghost blog for companies in several different industries, and I’ve seen the results in just a matter of weeks.)

Why does blogging work so well?

Because it is high quality content being added to your site several times per week. And if you’re using the right keywords and key phrases, you can gather attention online very quickly – especially if your industry isn’t heavy into blogging yet.

Imagine a website built in January 2005 with ten pages of content.

Now imagine that website competing with a website/blog combo also created in January 2005 where the business owner has written three blog posts every week since 2005. That’s 152 posts or new pages of content added every year, or over 625 posts or new pages of content added since January 2005.

Who do you think Google looks to as an authority? Who do you think ranks higher under its keywords and key phrases used most?

10 versus 625.

For a small business it should be obvious where a little bit of time can add up to a ton of new clients. And how you can change the 75 percent down to 75 percent up in no time.

image source shuttermon