Know Your Audience, and Rant Every Once In Awhile

Have you ever read something that just set you off? The person writing has an audience, and you feel they are saying something way off base.

I know we all experience that at sometime or another. Well April 1st was my day. I was reading a book, and completely disagreed with what the author was saying. audience

Even just a few years ago, I wouldn’t have had a venue to promote my own feelings. I may have talked to friends and family I bumped into that day. But for the most part my feelings would have simply faded away.

No longer. Now we have the power of blogging.

So I created my rant in blog format. And posted it to my blog. And the comments came pouring in all kinds of formats (blog, email, Twitter).

1. Know your audience. Who are your readers? What do they want? The best way to tell is keep writing and read everything they respond to you with. If they like something, they’ll tell you.

2. Write quality information they can trust. The great thing about blogging is you can push the limits. Because we all experience different things every day, its easy to find new things to write about. Your readers are changing too. Chances are they’ll enjoy reading different sides of what you have to say.

3. Rant every once in awhile. I’ve found ranting actually makes you more trust worthy. People find your passion through your rants. They know where you stand. They know what you care for. And they’ll trust you all the more.