It’s Okay To Blog About Something Common

I had a friend call up yesterday afternoon. He was so excited. He’d been thinking about a new idea and he wanted to know if we could help him get it programmed, and get it to market. bubbles

He’s followed us for a long time, and knew we could help him create the product, and design a website and blog to build it up quickly. And because his idea was “revolutionary – never been done before” he was sure it was a winner.

I hate being a bubble burster. But if I had a dime for every time I heard “I have something that no one else is doing” … well you get the picture.

Anyway, as we were chatting, I started searching for something like his idea. In less than 5 minutes, I had a couple of sites that were doing something similar to his idea. I quickly emailed the sites to him, and told him to check them out for more ideas. Then we can talk later this weekend.

If you’re thinking of a new business, or a new product or service within your business, it doesn’t have to be a new idea to have success. In fact, if your idea is already out there, you can actually gain more traction. You don’t have to do the legwork to get the idea out there. It already is, it’s accepted, and it’s easier to market because others are marketing it too.

Always know there is something else out there just like your idea. You may not have found it yet, but if you’re thinking about it, chances are there are hundreds others with the same “aha” moment.
Spend some time online doing research. What did they do before the Internet? I still wonder that all the time. Now I can head over to Google, type in a few searches, and have a wealth of information in just a few minutes of digging.
If you don’t find anything your first try out, think from a different perspective. Your clients and prospects may not be using the same words as you. I love kwbrowse.com Type in your keywords, and it will give you an array of choices surrounding your keyword. This can help expand how you think of things.
Even if there isn’t anything exactly like your product or service, think similar. Chances are there are things out there with similar qualities and characteristics. Look to them for possibilities within your own design.

Likewise, once you have your new idea, product or service set, by doing the above research, you’ll also have a quicker timeframe towards marketing it. If you’ve found similar items, do they have a blog? Post comments and share your own ideas on how well you could work together. Their audience may also be yours.

Because you’re unique, you’ll also put your own spin on things. You’ll share your own personality throughout your writings. And you’ll share your own ideas on how to put things together.