Increase Your Online Sales With No Traffic

"I put up a website a couple of years ago and have been spending a lot of money with pay per click ads. Problem is I really don’t have a lot of new clients coming from my site. Do I need a blog too? What am I doing wrong?" ~ Jane, CA

Have you ever thought the same thing? Wasn’t your website supposed to be your ticket to online wealth?

Unfortunately that is what a lot of people would have you believe.

I regularly talk with people that have a simple website in place, and spend a ton of money on pay per click and search engine optimization. Let me ask you a question.

If you had a gas station in a little town - five miles off the highway - would you put up a sign and wait for the traffic to stop in?

You may laugh. But unfortunately that’s what a lot of people end up doing with their websites. They are simply off target from where they truly need to be.

People search online because they know they can get information quickly. They search. They click on a link. If they don’t see the relevancy within 10-15 seconds, they back out and try again.

So if you’ve created an ad for a specific type of garden gloves, and you’re directing anyone that clicks on the ad to the home page of your garden shop, you’re visitors get frustrated and back out.

It’s not about the traffic - it’s about the connection.

The clearer you make your design, your landing pages, your advertisements, and your copy, the easier it will be to convert people from prospects to buyers.

And yes, more and more people are finding it easy to direct your traffic with a blog.

A website is static - you create it and leave it sit (you can add pages, but that takes time, effort and money). But with a blog, you can be adding new content - focused content - on a daily basis.

It allows you to really get specific, and write directly to just a few potential clients. Each post is meant to resonate with a particular audience. Plus it has it’s own natural optimization - so you can begin eliminating the cost of an SEO person.

I know you’re ready to move ahead, and put your online sales on track .