How To Write A Blog Post For Your Reader And The Search Engines

I was out searching today for current blog posts in a well-defined niche. I’m working on a strategy plan and a ghost blogging program for this client, and I was gaining information on the industry. blog

As a part of my research, I continually came across one blog in particular. They rank very well, and came up through a variety of my searches.

One problem.

They wrote for the search engines, not for their visitors.

When I entered their blog and scrolled down through the first few posts, they looked something like this:

Niche Keyword: A How To Guide
Niche Keyword: Answering Your Questions
Niche Keyword: How It Works
Niche Keyword: 10 Ways To Implement

Lots of text. No photographs or graphics. And LOTS of niche keywords throughout the titles and blog posts.

Boring.

Sure, it might do well in the search engines. But where is the attraction? If you get me as a reader over to the home page of the blog, what’s going to entice me to want to stay?

And to keep me as a loyal reader?

1. What keyword or key phrase would you like to rank high under? Use that as your starting point. Create your title around that keyword or key phrase.

So if I choose to write about a key phrase “How To Write A Blog Post”, it may turn into a title of “How To Write A Blog Post For Your Reader And The Search Engines”.

2. Use that title to create the content of your post. You may end up using the key phrase once or twice throughout the post, as well as the title. But don’t overdo. As long as your post is using keywords and phrases that pertain to your main key phrase, Google will know.

3. Write for your reader, not for the search engines. It’s important to get high rankings in the search engines. That’s how you’ll grow your readership. But it’s equally important to keep your readers happy once they find you.

4. Write continually about different things. Every niche has a ton of things that can be written about it. Your goal with your blog is to write a little about everything, and continually focus on specific areas. Over time, you’ll cover it all. Just keep writing.