How much info is too much?

You run a small business. Part of your business is providing your clients with knowledge. So how do you decide what to put onto your blog, and what is too much information to share with the rest of the world? After all you don’t want your competition taking your information and using it too, or your clients learning so much they have no need to come to you.

Your blog is a tool to provide just enough information for a prospect to see what is possible, share enough information that they become overwhelmed, and set you up as the expert that can provide the perfect answers.

Don’t be afraid to give some valuable tips for free. If you give things of value for free, imagine what you’ll give with your pay material!

At the same time, don’t release your valuable material that has taken you years to learn. Save that for the prospects that become clients.

Also remember there are different levels of "free". Anyone can come to my blog and read my material. Only a certain amount of people will give me their email address for a free report. And only a certain amount of people will sign up for a free 30 minute consultation.

Each of these three people have different ideas in mind. They are willing to go to another level because of their interest, and their desire to acquire a person in your area of expertise.