How Invisible Are You

You write and you write. And nobody reads.

How do you change that?

There’s a fine line between writing what you want, and writing what others desire.

Think about your own reading patterns for a moment. Chances are you read a variety of things throughout your busy day. Maybe a newspaper to keep up with world events. Magazines and trade publications to stay informed and be educated. And maybe a novel to escape your everyday life.

You have different sources for different types of information.

Your readers are the same way. They look to you for a number of reasons.

They want to be educated on something they don’t already know.
They want to be kept informed on a topic of interest.
They want to be entertained.

Or maybe they want all three. Your readers have to find value in what you offer. And they also have to look forward to reading what you have to say - and how you say it.

Nobody likes the dry professor that rattles on and on about something that is, well, maybe boring. (Like blogging - how many people truly get as excited about blogging as I do?)

But if you add some spunk, some pizzazz once in awhile, it will keep your readers on their toes, wondering what you’ll come up with next.