How High Up Are You In The Search Engines?

Filed Under Blog Statistics, Blogging Success

I just read a couple of stats I thought I’d share.

750 million people use the search engines each month searching for products or services.

To find those products and services, these same people type in over 61 billion keyword searches each month to find what they are looking for.

Sounds like a lot, right? You really want to be there hanging out at the top of the search engines, right?

Well yes. And no.

The trouble is most people don’t understand what it means to be at the top.

If you’re a photographer, you don’t really need to be at the top of the keyword "photography".

If you’re a bronze sculptor, you don’t really need to be at the top of the keyword "artist".

When people type in generic words like "photographer" or "artist", it’s only a guess as to what they really want.

Are they looking for a school to take a class? Are they looking for someone to commission to work with? Are they doing research?

So why spend the money, time or effort trying to get to the top of these generic keywords?

Instead you need to niche down and get to the top of your exact keyword phrases. Things that people will really type in when they are trying to find you.

bronze sculpture vs artist = 1,240,000 vs 638,000,000 searches

Florida wedding photographer vs photography = 489,000 vs 412,000,000

And when you type in these key phrases, a funny thing is happening. It’s not just websites anymore that come naturally to the top of the search engines. It’s blogs. And social media sites.

Are you marketing your business with social sites yet? Why not?