Getting Potential Customers To Find Your Blog

When a new potential customer contacts you for more information, do you find out how they heard about you?

If not, start asking immediately.

If you do, what are their answers?

In the land of brick and mortar, potential customers can find you simply by driving by. gaining customers through blogging If you’re on a busy intersection, and someone drives by you ever day to and from work, they may eventually stop.

You can help motivate people to stop by sending out coupons to the surrounding neighborhoods and office buildings. You can advertise in local papers. Or you can put an ad on a local radio station.

In short, there is a ton of ways to reach out to your local community.

The key here is you’re reaching out. You’re motivating people to take the next step, and come into your location.

Now lets talk about your blog. You can’t put it up and have drive by traffic instantly. It exists in cyberspace along with billions of other pages. And no one is going to notice it unless you make the effort to share it with others.

Your blog alone will not get you known. It won’t bring in customers. It won’t create sales. And its not going to keep you in business.

However, it is the channels you use around your blog that will get you known. They will bring in customers. And they will help your business profit over time.

Your channels are the different ways you reach out to prospective clients. It’s the ways you connect with people out in cyberspace. It’s the ability to find your blog and the content you create, and use it to connect up with customers.

1. Search engine traffic. A good portion of your traffic may ultimately come from search engines. With over 31 billion searches performed in Google ever month, it is a powerful way to grow your following. As I wrote in How To Write A Blog Post For Your Reader And The Search Engines, it’s important to write blog posts for specific portions of your business. The more content you write, the more you’ll show up in the search engines. And the better traction you’ll have overall.

2. Social media traffic. You can’t look anywhere now and not see the buzz on social networking. Twitter and Facebook are just two of the many sites people are utilizing every day. But keep in mind its more than a specific social site that will bring you business. You have to be where your customers are. And you have to grow a list of great potential customers. Having 24 followers on Twitter won’t get you anything. It takes growing power, and the ability to reach out to thousands in the hopes a few will convert into clientele.

3. List building. It’s great to have 500 followers on Twitter, and 1000 on Facebook. But what will you do in 2 years when Twitter is no longer the hot site, and its something else? Do you really want to start building again from scratch? Yes, it’s important to have lists of followers on your different social sites. But don’t forget about your own list as well. Give away free information in exchange for an email list. Your own internal list will be you key to success over time.

With traditional marketing, you always think numbers. It’s no different online.

If it takes 1000 postcards to bring in 10 clients, you know instantly about how many postcards to create and send.

Look at your online strategies the same way. With 1000 friends/followers, you gain one new client a month.

However the one good thing about being online is you can connect with those 1000 friends again and again, every day through your posts and tweets. More may convert down the road.