Feast or Famine: Spreading Out The Business

There is one good thing that comes from a blizzard. I stay at my desk and get a ton of work done. office view

From my desk, I have a large picture window overlooking my backyard. So all day I sat watching the snow pile up. We haven’t had much snow at all this year. Then today, it started snowing, with 16-24 inches in the forecast.

How can we go from one of the driest winters on record, to a ton of snow? Can’t it level out and give us what we need throughout the season?

Then I turned that into a question for small businesses.

How can you go weeks without a single new client, and suddenly have a dozen new clients within a day or two? What causes the Feast or Famine philosophy? And can you control your business more than you can control the weather?

Business is a lot like fishing:

You have to find a good sized pond.
The pond has to have enough resources to keep the fish happy and well fed.
And it has to have good resources to keep the fish multiplying.

With your business:

You have to find a niche that has enough clientele to keep your business thriving.
You have to connect with prospects in a variety of ways, and work at it non-stop.
New prospects have to enter your niche all the time to continually have a growing business.

In order to have a constant feast, you have to direct energy into all phases all the time.

Keep connecting, no matter what the conditions.
Keep writing blog posts, even when it seems no one is reading.
Create a plan of action and stick with it every day.
Do at least one thing every day. Look where you’ll be in a year with just one action step per day.