Don’t Give Them Choices

The more choices you give, the more confused your customers will be.

It’s human nature to like to have a choice, but given too many choices, most of us simply shut down. If you have a child, you can remember that they loved to have a choice of whether to wear the red shirt or the blue one. But if you open up the closet and make everything available, well, let’s just say you may be in for a long battle.

The same goes with your marketing. People like choices. But if you give them too many, they will move onto another website - one that is more likely to tell them what to do.

Start with the basics. Get your clients into the "door". Then sell them as you develop a stronger relationship.

To start, ask them to sign up for your RSS feed, or for your free report or your ezine. Whichever you choose, make sure it’s obvious on your home page of your blog. You can even provide an article or copy elsewhere on your site explaining how and why to sign up. Don’t leave it to chance - ask for the signup.

Then sell your products/services subtly throughout your blog posts. Remember, each blog entry should be written to inform the reader, not sell. But as you are providing quality information, you can add a line or two about one of your offers. Think 80 percent information, 20 percent sales. If they find value in what you do, they’ll be more likely to follow you, and ultimately buy from you.

[Want step-by-step advice on how to blog for your business? Check out my latest video coaching series which walks you through what you need to do to succeed with your blog.]