Choosing What To Blog About

You own a business. And you decide to start blogging. So deciding what to blog about should be pretty easy, right?

Actually, even if you have a business, sometimes the hardest part is coming up with what to blog about. Is there truly an interest in what you have to offer? How do you "sell" what you do?

The key to blogging is to give people more information on what you do, and a connection that builds you as the expert. If a potential client knows enough to search for solutions to a problem, and you come up with answers, she’ll have more reasons to trust you.

Blogging isn’t about saying the same thing over and over again. Or writing a post one every few weeks - when you have the time or feel like it. It’s about sharing your ideas consistently and relating it to what’s happening in people’s lives.

Let’s say you are a small business accountant.