Archive for the ‘Blog Resources’ Category

How Important Is Your Name?

Monday, July 7th, 2008

So you’re blogging for your company. Are you the owner? If so, there’s a good chance people may know you as well as your company, and end up typing your name instead of your company name to try and find you.

No matter what business you’re in, it’s important to have a variety of domain names so you’re customers and prospects can find you. Having yourname.coLori Osterbergm is no different. If you speak, write, or network, people may remember who you are instead of what company you work for.

For instance I have a lot of different websites targeting different types of clients. But to provide a good summary of who I am and what I offer, I have LoriOsterberg.com for the just in case. Because I write for places like Denver Business Journal that doesn’t carry a large bio with my articles, this is a good site to have in case people are out searching for me on Google.

Oh, and by the way, there is another Lori Osterberg out there - an incredible softball player from what I read. [Can't wait to meet her someday!] Is there anyone else with your name? Have they beaten you to purchasing yourname.com? Check now and at least park your name for future use. You’ll be amazed at how many people come looking for you through yourname.com.

How To Get Involved In Your Own Bloggers Mastermind

Friday, May 30th, 2008

I attended my first Bloggers Meetup last night here in Denver. I found out about this week just a couple of weeks ago, and was excited to meet other bloggers who actually understood what I was doing.

At 7 last night, about 20 of us piled into a coffee shop and started sharing information about our blogs. One started a blog in the last 24 hours; another has been blogging since the 1990’s, and is making a very health living from blogging. meetup

What I enjoyed the most was the resources everyone provided, the chance to talk in detail about specific issues with marketing your business online, and finding a wealth of information right here in my local community.

Oh yeah, and we shared our Twitter accounts so we can communicate even more.

As a blogger for your business, it’s time to find resources like this for yourself. Everyone knows to join a Chamber group for networking, a leads group for referrals, and a niche association to keep up with the latest trends in your industry.

But what about creating a Mastermind group of your peers – people that have no true impact on your business, but can share a wealth of information and knowledge that can skyrocket your business.

I found my local bloggers group by heading over to Meetup.com  and typing in keywords like “blogging” and “Denver”.

Give it a try.

Get Your Blog Noticed

Monday, May 5th, 2008

Just like other forms of marketing, you have to find places thatusatoday get your blog noticed in the online world. A great new source is The Blogger and Podcaster Guide. 

For a limited time you can advertise your blog in The Blogger and Podcaster Guide - USA Today is one of their media partners - for a low monthly fee of $5. This is an amazing way of  getting an audience to your blog for almost nothing in cost.

Want to check out my ad? I’m listed in the business/marketing section. I’d love to have you rate it.