Building Your Business Using Twitter

Suddenly the world is talking about Twitter.

Head to a networking group and chances are someone will mention Twitter. Twitter “experts” are popping up all over with new business services (can you really be a Twitter expert with 100 followers?)

It seems to be the only way to do business these days.

Even just a few months, in order to have access to the press, you had to type up a press release, send it, and hope for the best. If you had a personal relationship with someone, you could contact him or her directly.

But now with Twitter, you can connect with a variety of different news and media sources.

media on twitter

MediaOnTwitter is a database filled with journalists, media sources, bloggers and reporters. You can browse through the sources, sort by columns, and easily follow someone through the Twitter follow link.

The key to gaining attention is to stay active. If someone has 100 followers who aren’t very active, your posts could get noticed. But if someone is following thousands, and you only post once a day, you’ll be lost in the content.

Stay active. Set aside a timeframe every day to post. Create several posts every day, and change out the content.
Provide quality content. Showcase your blog posts. Provide quality links. Add resources that benefit your readers.
Respond to people you are following. Conversation helps you build your list, and prove your expertise.
Respond to media sources. They may not answer at first, but they will notice. Keep content flowing, and quality Tweets, and you will be noticed over time.

Remember Twitter, like any other social site, takes long-term commitment. The more you stick with it, the more results you will see.