Blogging Tip #13 Using Images In Your Blog Post

What makes a blog post more readable?

In many cases it’s the images that accompanies the story.

Blogging tends to be all about writing up an article, and posting it to speak to different target audiences in your niche. But even if people do come to your blog for your content, adding graphics and photographs can actually make things more readable. And more memorable.

1. Add an image that complements the article.
This is marketing small business probably the most common way of mixing images and text. After a post is written, the writer heads out to a stock photo site and finds an image that fits the view of the story. There are a variety of ways to find photographs. For a small fee, you can use sites like IstockPhoto.com and ShutterStock.com. Or try one of the many free sites for stock photography – here’s a good list.

2. Add an image that has its own voice.
jennifer bowen In some cases you actually build your post around the image itself. On one of my other blogs, I have a series in which I find marketing examples from different photographers’ blogs. I start with a screen shot of their blog page, and write the post around why they have a great marketing idea. The concept is called One Great Idea, and its very detailed and provides my readers with one takeaway idea they can apply to their own businesses. So the photograph becomes the purpose, or the overall center of the blog post.

3. Use an image as a training tool.
growing pink roses in colorado blog post Some posts become step by step guide to getting something done. In that case, one, two, or even more photographs or screen shots may be used to teach people how to do something. Do this, then that. A great example is in my post Using A Blog To Get To The Top Of The Search Engines. Through a series of screen shots, I share with my readers how I created a series of posts to capture a high ranking on Google, and then follow it up by showing screen shots of Google with the rankings in place. The graphics support the article, and help the reader to make more sense of the information.