Blogging Tip #12 Why Should Your Readers Subscribe?

You blog regularly. And you have a fair amount of traffic to your blog.

But what motivates them to want to become faithful readers? check box

Content
People usually find you because of your content. They may even stay around awhile if you have enough to look at. But the only thing that will bring them back is quality. If they know they can look to you as a resource – as an expert – they will come back.

What makes you different?
I have a ton of blogs in my RSS feed reader. Some I click on and read more faithfully then others. Ultimately it comes down to what they offer. If I know I can read through their material and gain “aha” moments, I’ll be back regularly.

What do you have of value?
Five to ten years ago, many websites made an offer to sign up for a free ezine, or newsletter. That worked well then – not any more. I’m on a ton of ezine lists now, and not a lot of time to go through them day after day. What matters now is relevant information. If you offer something that people can use and process immediately, they’ll be back.

Personality
People still love doing business with people. They like to build up a relationship and give their business to people they feel comfortable with. While that doesn’t mean someone you can have a one-to-one with anymore, it is important that you get a flare of their personality. Showcase your personal photographs. Talk about your vacation. Share your weekend adventures. Everything in moderation. But it is important for people to see the personal side of you.