If you know anything about SEO, you’ve probably wondered, “How can I rank number one on the search engines?”
Blogs are wonderful at receiving ranking because they are search engine friendly, and allow you to connect directly with users for what they are searching for. But in order to start attracting attention from your prospects and customers, you have to keep in mind two things:
First, you need to focus on what searches you actually come up under.
A photographer shouldn’t concentrate on getting top ranking for photography. Instead she should concentrate on getting high rankings for searches of benefit to her, such as “wedding photography aspen Colorado” or “baby portraits Vancouver”.
A mortgage broker shouldn’t concentrate on getting top ranking for mortgages. Instead he should concentrate on getting high rankings for searches of benefit to him, such as “California home loan” or “Florida mortgage lender”.
Find your long tail keywords, and concentrate on getting ranked for them.
Second, concentrate on the position you rank within the top 10 results on that particular list. Yes, you have to be on the first page of the results in order to get any traction at all. But it also matters where you are placed on that first page.
To show you how different the results are, and why it matters where you are placed, take a look at a heat map from Cornell University, showing where people make the most eye contact when viewing search results. [source: Online Marketing Research ]
Getting placed as the first result is obviously better than ranking lower. But what if you have two positions? Three? All ten?
The more niched down you go with your keywords, the better chance you’ll have at monopolizing more than one position under search results.
And a blog gives you the power to do this effectively.
Are you blogging today?