Blogging For Business Tip #6

Do your visitors and customers know what to do?

You’ve put up your blog. You post regularly. But do your readers truly understand your purpose?

Sometimes its easy to get caught up in writing and connecting. You see your traffic rise and you start making connections. But the larger you become, its sometimes easy to lose sight of what your purpose truly is.

A few months ago I was talking with a customer I’ve worked with in the past. I’ve helped her with her online marketing, helped her build up her social networks, and even coached her on building up the business side of her photography studio. Then came a question that startled me:

Do you know anyone that could help me design a blog?

What? Didn’t she know we do that?

She didn’t because we didn’t do a good enough job letting her know our complete services. We constantly worked from an online marketing perspective - and she didn’t realize we could help her with the basic stuff, such as designing a website or blog.

Don’t assume your clients know what you do. Tell them. Drop hints and suggestions constantly to let them know how you can better serve their businesses.

You may be surprised where your next client comes from.

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