Blogging For Business Tip #3

Filed Under Blog Statistics, Blogging Tips

Just read an article in one of my latest editions of Promo magazine by G.A. Andy Marken.

According to his article, Technorati now tracks 70 million blogs, up from 35 million less than a year ago. And according to the latest research, 22 of the 100 most popular websites in Q4 of last year were blogs.

More and more, people are relying on blogs to gain valuable information. Why? Because it’s the easiest and most effective way to share information quickly with your readers and with the search engines.

When I do research for articles, I’m usually looking for statistics or for current figures and ratios in online trends. Things change quickly online. Facts that were valid in 2006 for the most part no longer apply today in 2008. So I need information posted within the past few days - weeks at the most. Blogs and blog directories are a great way for me to find the information I need.

By searching in blog directories like Technorati, they provide search results based on the date is was posted; not just by keyword. So I can find information that was posted just minutes before - not just the highest ranking keyword related site.

So as a business owner, if you’re writing on current issues, and you’re hitting on keywords that people are searching for, you have a higher chance of “being found” because your information will be at the top of the search results.

1. Write blog posts frequently and concentrate on writing about things of interest to customers and media.

2. Write appropriate titles that will capture the attention of readers. Don’t create titles for SEO purposes - make sure they attract the attention of your reader first, SEO second.

3. The more you write, the easier it is to find you. You can become an authority in your niche fairly quickly - just start writing.