Blogging For Business: Tip #2

Education or persuasion?

How do you reach out to your prospects?

In today’s information-driven world, people learn all they can before they make a purchase. The more money a product or service costs, the more time they spend making an informed decision.

When information wasn’t so readily available, it was easier to persuade someone into a purchase. The used car salesman could very easily tell his prospect that the car simply won’t be there tomorrow - make your decision now.

But with the Internet, anyone can hop online and learn all they can about what they are looking for before they try and find a business that offers what they want. And in the world of eBay, if it’s not in your town, buy it from wherever it is (my neighbor just bought a Porsche from Florida).

Now it’s all about education. The more you learn about something, the more one business or one person proves their expertise, the more you trust them to provide you with the products and services you desire.

What can you do?

1. Look at your blog as an education tool. Provide your readers with the details of what is possible. Don’t provide the detailed steps of how to achieve everything you provide in your services - just tell them what’s possible.

2. Set yourself up as the expert. The more you’re willing to share, the more you’ll prove your knowledge base. And the more you share information throughout the Internet, the more your name will come up again and again, through the various searches your prospect performs.