Blogging For Business: Tip #1

When you designed your traditional website, you may have included a variety of testimonials on a separate page, or possibly down one of the sides of your site pages. In either case, testimonials were used as support to get people to take action.

With your blog, you have even more power in using testimonials, or case studies.

When a prospect reads your copy and your sales letters, they may be attracted to your ideas. But there might not be anything that pushes them over the top. Case studies can do that. They

1. They provide the true benefits you provide to your client base.

2. It adds a sense of reality to your business, giving your prospects the ability to see your products and services in action.

You can provide as much or as little information as you desire – anything from how they found you, to the results of what you offered. You can provide photos, videos – really the sky is the limit. Why not have your client create a video with your product or service in action?

And with a blog, you can add these again and again. And you can continually build rapport because of the comment section attached to each post.

Your own raving fan section – free with your blog.