Blogging about wine? Instant success

I found Wine Library a couple of months ago, and have been watching ever since. This is a great example of combining a passion, with a blog, with video - and taking it to a whole new level.

Gary Vaynerchuk started this blog because of his love for wines, and his desire to bring in new clientele to his business with a new media. Instead of working in the store, he set up shop to start his own "tv" show online, and has been growing strong ever since.

Five days of the week, Gary creates a short "tv" show that compares and rates different wines. He provides a thorough understanding of each wine, what it pares with, and how to develop your own love of wine.

And the sales for his business have skyrocketed!

Plus he’s been gaining a huge amount of PR on places like The Wall Street Journal, Ellen Degeneres Show, Nightline, ABC News, and National Public Radio.

Success Works: This blog works because it appeals directly to the consumer. They can expand their knowledge of wine in short clips. And can learn how to serve the right wine with each meal. Plus Gary’s personality comes shining through - which is what blogging is all about. This is one case of using video perfectly to further what you love.

Great job Gary!