Blog About What You Want Them To Do

This morning was catch up morning for me. After meeting with a client, I sat down to review some of the RSS feeds I receive, and find out what my favorite writers had to say. I have about 2 dozen feeds that I follow on a regular basis, so it takes me 30-40 minutes to go through everything.

One thing caught my eye that I want to share from a business perspective.

As a business owner, you may be blogging about concepts, ideas and resources. But don’t forget to do the occasional plug when you have something new. While you don’t want to plug your stuff all the time, if you’re truly providing quality information, an occasional action item is acceptable.

One of the blogs I follow is by David Meerman Scott. In one of his recent posts he talked about his brand new book, Tuned In, that will be released in about a month. But as a blogger, he has 100 advance copies to send out now.

What a great way of gaining PR! (A trick I’m going to store in my memory for the release of my next book.) He blogs on his new book, gives you tidbits of information, builds up the desire to read it, and then offers to send you one for free.

If you have your own book coming out soon, I suggest you store this in your memory as well as a great PR move. Or if you have other products/services, how can you turn this into an idea that will work for you?