Dec
16
Want to know the secret to getting massive amounts of traffic to your blog, have people follow you no matter what you write, make contact with you daily, and turn into clients instantly?
When it’s written in a sentence like the one above, you start to become a little leery. Nothing can be THAT good. Right?
Yet every week I meet with people that have heard me talk about blogging, and they always bring up the statement, “I want to use a blog so I can quit other forms of gaining leads”.
When I hear that statement, my next question is, “how quickly do you want your blog to work for you?” Because a blog is a great tool In fact, I can’t imagine my marketing plan to be without several at the moment. But I’ve also been using blogs for over eight years now.
Blogs are just like any other form of marketing.
- You have to use it regularly to make it work for you.
- In order to bring clients to your blog, you have to give out content that makes them want to come back again and again.
- Traffic will come from a variety of sources; you have to keep trying and do what works.
- People will sign up for and buy different things. You have to make more than one offer to gain clients.
- You have to be patient. A blog will only work after you’ve dedicated yourself to it for a while, and you have the traction of several things working together.
- You won’t be number one in Google immediately. Like everything else it takes time.
So let me ask you a question. Will you be in business five years from now? If so, then you have plenty of time to start up a blog, dedicate yourself to it as one of the best forms of marketing your business, and just do it.
Dec
7
One of the things a blog is best at is allowing you to connect with your customers all the time.
This holiday season I’m seeing a lot of giveaways and specials built around the Christmas concept.
Last week in my One Great Idea feature I wrote about a photographer who’s giving her readers specials in her 25 days of Christmas promotion. Every day she’s releasing specials to her followers (on a limited basis of course) and allowing them to purchase right on the spot. Over 25 days, she could easily have one of her best December’s yet – all just by selling certificates and deals that will be used sometime in 2010.
Today I found an Appvent Calendar. Every day leading up to Christmas, you can head to the Appvent Calendar and receive one free download of a game directly to your iPhone. Presented by BlacksmithGames, their concept is to release 24 games, all avaialbe only the day it is released, requiring you come back every day for your new game, and to build your understanding of their products.
This is a great promotion to introduce a whole new set of app users to BlacksmithGames. In the technology world, this type of promotion can go viral quickly. People will only promote a new product if they really like it – and then it would only be in the form of a review. But a free giveaway is something to write about – and tweet about. Getting people back to your site again and again is key – and this will do just that.
Dec
2
Back before the tech bubble burst, and people and companies had lots of cash to throw around, any type of marketing strategy could be promoted. Just throw in a new tech word and you had a sure winner on your hands.
I attended a meeting last 
week with a variety of business owners. We were all in the B2B realm, with everything from insurance and financial representatives, to IT and promotional products.
After I gave my 60 second commercial on creating an online marketing strategy, the social media conversation started.
“I just signed up for Twitter.”
“I visit Facebook every day.”
“I use LinkedIn all the time.”
So I asked the next question.
“How are you using these tools to make money for your business?”
And of course I got exactly what I expected. A ton of blank stares.
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