Jun
23
Last week I attended the Affiliate Convention here in Denver. It was the first year they’ve held it here in Denver, and for a first event, with attendance approaching 1,000, it was very well received.
The hot topic in every training class I attended was social networking. “How many of you have a Twitter account?” was the first thing mentioned in every class. 
In one class, the questions became even more controversial, and started a lot of discussion.
Should you run more than one Twitter account? And if so, should Twitter accounts be all about you, or can they also be designed as a promotion tool?
Ultimately the purpose of social media is to build relationships, and let people develop a comfort factor with you and your products/services before they become customers. When you use Twitter as your own personal name – @LoriOsterberg for instance – than you can talk about a variety of things, and let people see your personality through the multitude of posts you create.
Jun
12
What’s the most popular marketing strategy around at the moment? Twitter. Every networking group I attend, every show I watch, even at my daughter’s softball games, everyone is talking Twitter.
So if you run a business, you have to be on Twitter, right? 
And if you’re on Twitter, the best thing you can do is get a ton of followers, right?
So these promises of 5,000 Twitter followers in 5 hours for $50 is a great deal, right?
Think again.
If something sounds too good to be true, it probably is.
First, if anyone is promising a ton of followers for a low fee, your first question should be “How valuable would these followers be to my business?”
Just like everything, the best way to get followers is the good old fashioned way. Go out and find people who you have something in common with.
- If you are a mommy blogger, find moms.
- If you are an accountant for small businesses, find small business owners.
- If you are a realtor, find people who are interested in buying property within your area. (A Colorado realtor can find a ton of people to follow in Colorado very easily.)
So let’s say your goal is to add 50 new followers every day. That’s 350 a week. If you add 50 a day for three weeks, that’s more than 1,000 people you’re connecting with every time you Tweet.
Jun
9
Tweak Your Blog To Get More Traction
Filed Under Bringing In Clients | 1 Comment
Why do you have a blog?
Chances are it’s to communicate with prospects and customers. Which also means that you’re hoping to grow your list of prospects and customers down the road. 
The problem with most bloggers is they rely on a person to find their blog, and come back to it again and again in order to keep in contact. Think about that for a minute. Do you go back and visit blogs on a regular basis? I’m sure you have your favorites. I have about six I visit several times per week just to see what’s new. But the vast majority I may have found an interesting article at, but rarely head back to visit.
Your visitors are the same way. They may have found interest in your information, but after reading down the page, they found something else of interest, clicked around, and exited out of your blog.
How can you prevent that in the future?
Jun
3
The Future Of Twitter – How Long Will The World Be Tweeting
Filed Under Social Sites | Leave a Comment
It seems like the whole world is Tweeting. You watch television and they mention Twitter addresses. You head out to a networking group, and every speaker is talking about social media and Twitter.
But is it really the way of the future? 
The key to making it an integral part of our society is to have people embrace the technology.
According to the Participatory Marketing Network and reported on Marketing Charts, even though 99% of Gen Y consumers (18-24 year olds) report being active on at least one social site, only 22% of this group said they were currently on Twitter.
So it’s not the younger generation who is using it.
It seems if you’re using social to follow friends, Twitter isn’t a choice. Yet.
Where Twitter does well is for those of us already established in our careers, and out there looking for a new way to market our business, connect with people, and build relationships that will ultimately lead to new business, careers, or even friendships.
Once people are on Twitter, they tend to use it in several ways.
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