May
26
I was listening to the radio today. The DJ was talking about a great artist he
had found, and absolutely loved her work. He linked to her website from his home page, and contacted her to do an interview for his show. So that’s how I found out about this artist, and of course was intrigued. So I wrote down her web address, and looked it up when I got home.
During her interview, she revealed that business was slow a few months ago, so she decided to try gaining some exposure in the press. She did a great job – and landed on a major talk show. The DJ found her by seeing her on this major talk show. So for her, business has been pretty good the past couple of months.
But when I went to her site, I noticed that business could be even better for her if she implemented just a few things. She went after the press and the national exposure without having the marketing behind it to truly capture the attention of her visitors, and turn them into sales.
Here are 7 things she should be doing to grow her business even further.
May
18
I’ve been writing for many years now. I have hundreds or articles and posts 
between three different sites, and over the years, they all fall down into the depths of my sites.
If you are a blogger, you know what I’m talking about. Each day you sit down to write on a new subject that’s pertinent to today and to your market. But if you’ve ever searched back through your categories, chances are you’ll find something similar from several months before.
How can you use old information to help you gain clients today?
Let’s look at three strategies.
1. Instead of sitting down with an entirely new idea, choose a category instead. Then click over to that category on your blog and start reading some of your posts from the past few months.
Are there any posts that would make an interesting topic today?
Are there several posts that you can combine together to make a new point?
Start writing your new post, linking back to the old posts as reference. It will give your old posts traction (people click through to read your point) and will help you dive deeper into a topic you have a lot of knowledge in.
May
14
It’s All About Me
Some people just don’t get that Twitter isn’t about self-promotion. It’s about building a relationship. Sure it’s okay to occasionally send out a Tweet about your new product or service. As long as you’re filling in with quality information and resources that make you a value to the community. 
Bull Horn Approach
Imagine standing on a street corner screaming out your message at 4am on a Sunday morning. Will a few people hear it? Maybe. But you’re missing a huge opportunity. Don’t head out to Twitter once a month and Tweet out six messages in a row. Spend 5 minutes per day adding one or two quality Tweets, and spend some time re-tweeting and making conversation.
A Glamorous RSS Feed
Twitter is more than a resource for you blog posts and RSS feeds. Simply feeding in your RSS is a surefire way of getting your followers to quickly unfollow. Twitter is all about relationships first, content second.
May
11
Would You Blog For $25,000?
Filed Under Blogging Success | 1 Comment
What would it take for you to blog regularly for your business?
Would you do it if someone invested $25,000 into your business?
I opened up my email to this question today from FuelMyBlog.
If you were loaned $25,000 today by Pertuity Direct, what type of online business would you launch?
And instantly I started seeing a whole new business model.
Definitely a blog. 
Blogs are becoming one of the most powerful, influential ways of communicating with a mass audience. In a short period of time you can be up and running any type of business on any subject matter.
May
7
The Simple Life Gone – Why Social Is Changing The Way We Live
Filed Under Social Sites | Leave a Comment
Remember the simple life?
- You did something crazy with your friends, and it became a memory you talk about at high school reunions.
- You did something embarrassing, it circulated at school for a few days, and it disappeared forever.
Ah, the good ol’ days. 
Thanks to blogging and social media, your business is everyone else’s business forever. If you do something crazy, it will circulate online forever. If you do something embarrassing, the photos will be around forever to prove it.
A recent report by the National Association for College Admission Counseling says that one fourth of colleges surveyed indicated they use web searches or social networking technology to dive deeper into prospective students backgrounds.
More than half monitor the online social buzz for their school.
And one third maintain a blog for their college.
In short, they know how to use social media and they aren’t afraid to use it.
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