Mar
3
You blog regularly. And you have a fair amount of traffic to your blog.
But what motivates them to want to become faithful readers?
Content
People usually find you because of your content. They may even stay around awhile if you have enough to look at. But the only thing that will bring them back is quality. If they know they can look to you as a resource – as an expert – they will come back.
What makes you different?
I have a ton of blogs in my RSS feed reader. Some I click on and read more faithfully then others. Ultimately it comes down to what they offer. If I know I can read through their material and gain “aha” moments, I’ll be back regularly.
What do you have of value?
Five to ten years ago, many websites made an offer to sign up for a free ezine, or newsletter. That worked well then – not any more. I’m on a ton of ezine lists now, and not a lot of time to go through them day after day. What matters now is relevant information. If you offer something that people can use and process immediately, they’ll be back.
Personality
People still love doing business with people. They like to build up a relationship and give their business to people they feel comfortable with. While that doesn’t mean someone you can have a one-to-one with anymore, it is important that you get a flare of their personality. Showcase your personal photographs. Talk about your vacation. Share your weekend adventures. Everything in moderation. But it is important for people to see the personal side of you.
Mar
1
Blogging Gives You Power Online
Filed Under Blog Marketing | Leave a Comment
Two days ago, on February 27th, I wrote a blog post Using A Blog To Get To The Top Of The Search Engines to show how easily you can get high rankings by using your key phrases in blog posts, and how quickly they will notice and rank you.
Today I happened to head back out to Google to do some research – and as of today, the Growing Pink Roses In Colorado post is number one, and the Using A Blog To Get To The Top Of The Search Engines is number three.
Once again, this proves the power of blogging, and how you can easily rank and capture attention quicker than you ever could with a website.
Creating a blog post provides you the ability to choose your keywords, use them in your blog title, and throughout the content. You can also choose your tags based on your keywords, giving your blog post the most search engine friendly information possible.
In the past, people have used SEO for each page on their websites in order to optimize it and make it noticeable to the search engines. But with a blog, you can do it all yourself – without hiring a firm to run the SEO for you. Saving you time and money.
Is SEO completely dead? No, not yet. But with so many tools easily accessible to you a small business owner, why not use everything you can to get recognized by your prospects and clients?
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