Nov
21
Blogging For Business Tip #9
Filed Under Blogging Tips | Leave a Comment
"Is it okay to promote?"
Everyone tells you blogging isn’t about blatant promotion.
"You should be offering great advice to your readers. "
"Offer them something of substance."
But the whole reason you’re online is to do business. Can’t you promote yourself too?
Yes!
Adding a bunch of content
is great. The purpose is to provide enough content to prove your expertise, and to develop relationships that enjoy the information you supply.
Online people have a choice. If they don’t like what you do, they have the opportunity to leave. I have many lists of email addresses that I promote to all the time. And occasionally I promote a product, service, or even a special promotion. And yes, I have people leave my lists every time, saying they don’t want to be sold to.
But think about that for a minute. If you’re offering a ton of quality information on a regular basis, occasionally you have the right to ask for the sale. You have to stay in Read more
Nov
17
Blogging means you can have instant awareness to millions of people. If they like what have to say, it may circulate. If they hate what you have to say, it could be a virtual wildfire.
This past Saturday a new ad was put up on the Motrin site. It was an ad about moms using slings to carry their babies [read the full description here]. Unfortunately they made the assumption that moms use slings to be fashionable, even though it made them tired and crazy.
Moms spoke back. Big time. 
Within minutes, bloggers began posting about the video, and how they found it offensive. On Twitter, “motrin” zoomed to the top of the most tweeted subject. That’s the power of online media. [you can follow the #motrin trend on hashtag]
As of Monday morning, the video is gone from the Motrin site, though it will probably live on YouTube Read more
Nov
13
Wasting your time with microblogging?
Filed Under Social Sites | Leave a Comment
For the last couple of years, microblogging has developed as an option for small business marketers. By f
ar the largest in use is Twitter. But other sites have popped up into the horizon as well. Other sites include Plurk, Pownce and Jaiku.
So what if you start using one site - let’s say Twitter - and another soon joins in and becomes even m ore popular? Have you wasted your time?
Ultimately no. Think of it as knowledge. Even as different sites come and go, you’ve gained a variety of things.
- knowledge on how to use a particular type of social site
- connections that help build your business
- friends that you can migrate from one site to another with
Building up profiles and Read more
Nov
10
The next time you create a blog post, should you worry about all of the optimization techniques you’ve learned over the years, or not?
When you create a blog post, its to connect up with your readers, and with potential clients that find the post through a variety of means.
When you blog, you should be blogging on a regular basis, meaning you should have a ton of content over time. If you’re writing one post per week, that’s five per week, 20 per month, 260 per year. That’s a lot of content.
Now imagine if each of them were properly titled according to SEO. Eventually they would all become just a little boring. Putting your key phrase in occasionally is great, but overusing it becomes just a bit mundane.
As more people Read more
Nov
7
Ghost Blog Writing Services - What does it truly mean?
Filed Under How To Blog, What To Blog About | Leave a Comment
If you’ve ever had the desire to use a blog to market your services - but just don’t have the time to write on a regular basis, what about hiring a ghost blog writer?
There are different ways to hire a ghost blog writer.
1. Some services are national firms that write a great deal of content, and have it available for release to clients. When you sign up with them, you get content fed onto your blog on a regular basis. The problem with these firms is they are feeding the same content not just to your blog site, but to sites of your competitors as well. Anyone within the industry is free to purchase this information, and use it to fill up their blog. Read more
Nov
5
Blogging For Business Tip #8
Filed Under Blogging Tips | Leave a Comment
How do you write a perfect blog title?
You can spend hours creating the perfect post. You can write, edit, and edit some more. No matter what you have to say in your post, if your title doesn’t capture attention, no one will ever read it.
A blog title is important because:
- It’s the first thing people see - they make a split decision to keep reading or not.
- Your title becomes your long tail - will it help find you traffic in Google and other search engines?
- Your title feeds into your title tags, and can also help you gain traffic in the search engines.
- It sets up your story. It’s what people see if you are using RSS to announce your information in other places.
Nov
4
I’ve given several presentations over the past month, all on social networking. The main goal of each session has been to introduce entrepreneurs to social networking, and teach how you can boost your business using online social media.
At the end of each presentation, I have had one predominate question arise:
How much time do I spend every day working social networking sites?
As I walk through some of the different sites and techniques, its quick to see overwhelm develop on peoples faces. They simply can’t see how they are going to fit anymore into their busy days. Especially things they don’t fully understand.
So how can you fit it all in?
1. Start slow. One of the best things about working and marketing online is its cumulative. What you do today will impact your business in the future. It’s not like a brochure that once someone throws it away will never help you again. If you build a Read more
Blog Updates
To stay up with the news, click the RSS feed logo button.
-
-
-
Blogroll