Connecting Up Socially Online and Off

Filed Under Social Sites | Leave a Comment

In order to have a profitable, successful small business, you have to connect with people. Lots of people.

So you join the Chamber, a leads group, and a few industry specific groups. And you spend hours each week going to your various groups.

Then you discover online social groups. So you start joining a bunch of online groups - and if you’re like me, you spend an hour or so every morning connecting up with people from your online groups.

But there’s still something beneficial about seeing each other face to face.

A few months ago I went searching through MeetUp and found a few local groups I had an interest in - mainly the podcasting and blogger groups. After connecting online, I attended local meetups to get to know people one to one.

I’ve also joined LinkedIn, and connected up with people from around the globe. I’ve also attended a local LinkedIn connection event, and met many great people here in my local community.

So which is the better way to network - traditional face to face methods, or online?

For me it’s a combination of the two. I attend local networking groups, and invite them to my online social networking groups. Once they are connected to me online, via Facebook, Twitter, LinkedIn, or many of the other sites I’m connected to, then I can stay in touch with daily blog posts and information. Working the two together gives you a lot more connectivity - and more power to gain resources to help you build your business.

Aug

4

Start With An Idea - Gain Massive Exposure

Filed Under Publicity and PR | Leave a Comment

I went to the bookstore with my daughter over the weekend, and sitting in the new release section was a book titled, Stuff White People Like. So of course I had to pick it up, as I’d written about their blog earlier in the year.

What is the true power of a blog?

In the case of Stuff White People Like, they went from concept, to millions of hits, to book release in just a matter of a few months.

Yet many business owners look at examples like this one, and don’t connect how it can impact their businesses in much the same way.

Twenty years ago it was who you knew that mattered most. In order to get your product onto the shelves, you had to know the right people.

Now you just have to know how to get yourself online (hint: a blog is a great place to start), and start connecting.

1. Set up your strategy. What do you want?

2. Establish your strategy. Now that you know what you want, what can you share with others?

3. Keep it up. Have you ever heard the phrase, "90 percent of success is just showing up?" Just keep writing and networking, keeping your strategy in mind.

4. Show up where the leaders are. It’s all about marketing. Adding the content is great - but you also have to show it to those that can connect you.

5. Do it all over again. When you achieve success, do it again.

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